More than just advertising! In addition to gaining exposure for your business or organization, underwriting with WUSM also creates a positive image of you. Our listeners also contribute to WUSM and they appreciate you doing the same. Advertisements on commercial stations are thought of as annoying interruptions. However, public radio listeners don’t reach for the scan button when they hear your underwriting spots: they appreciate them as a vital part of the program they tuned in to hear…programming that they also support financially. Our audience recognizes that you are also supporting the programs they benefit from and can ONLY hear on WUSM FM and our 24/7 webcasting service. Researchers have discovered these positive effects about program underwriting:
- 80% of public radio listeners say their opinion of a company is more positive when they discover that the company supports public radio.
- Over 70% of public radio listeners say that a company’s support of public radio is a positive influence on their decision to purchase that company’s products and services.
- 85% of listeners think businesses that support public radio do so because they are genuinely concerned about serving the public interest.
